Marketing and Promotion


GEMS will work closely with the client to identify key target industry groups to promote the event to and will work to exhaust all avenues through which the developed marketing strategy will generate further traction.

GEMS is happy to sign a confidentiality agreement in order to utilise current client databases or alternatively, has the means to provide the client with promotional material for distribution to databases that cannot be provided to us.

GEMS use a range of digital and traditional marketing practices to promote an event and develop marketing strategies that suit both the client and meets event outcomes.

Electronic Direct Mailing (EDM’s) – HTML emails, promoting current event information, registration details, deadlines, new sponsors/exhibitors and social media activities.

Twitter – Tweet regular updates about the event, program development, speakers, registration options, event timelines and relevant industry news.

Facebook – Post regular updates about the event, program development, speakers, registration options, event timelines and relevant industry news.

LinkedIn – Provide regular updates about the event, program development, speakers, registration options, event timelines and relevant industry news. LinkedIn also allows us to set up an event page and join relevant industry groups to promote the event. This is an great platform to pose questions to the industry and generate discussion and further interest in the event.

Direct mailing – This practice is dated; however, has its place in the promotion of particular events, such as invitational events and inaugural events.

Promotion through Sponsors and Exhibitors – We design an event promotional graphic tile that can be offered to sponsors and exhibitors for further promotion of the event. The tile can be attached to email signatures and websites with a hyperlink back to the Conference website.