Management Personnel

 Julie Parcell McGraw AMM CEM
Managing Director/ Senior Conference Manager


AMM_logo_2col   Cert new Gold 2 mixed



Julie began her professional career in the hotel industry and has worked for organisations such as Qantas, Southern Cross Hotels and Ritz Carlton.  Moving out of hotel operations, she worked for JBA Hospitality for 8 years, where she was a Senior Consultant and Operations Manager for Australia, New Zealand and the south Pacific for companies including Sheraton Pacific, Shangri-La, Rydges and Pan Pacific Hotels. Specialising in the area of group and convention management, she was involved in the organisation of such projects as the International Conference of Iron and Steel in 1980 and the Commonwealth Heads of Government Conference in Melbourne in 1981. With an Executive Certificate in Event Management (with Distinction) from the University of Technology Sydney, Julie is an Accredited Meetings Manager (AMM) and and is a Certified Event Manager (CEM) with the Professional Conference Organisers Association of Australia. Julie has lectured in hotel management at the William Blue Hotel Management School and Macleay College, has been a guest presenter for South West Sydney’s Event Management program and was a presenter at the Inaugural PCOA National Conference in 2008. Julie has more than 25 years experience in the event management industry, having managed more than 150 conferences and special events, and continues to deliver outstanding results for her clients, excelling in her attention to detail and making her events not only profitable but also memorable. With Julie leading the GEMS Events Team, nothing is impossible, having vision and integrity for each one of her clients.

Favourite Saying: “If you always do what you have always done, you always get what you have always got” – Henry Ford
Favourite Movie Quote: “The last mosquito that bit me had to check into the Betty Ford clinic” – Patsy, Absolutely Fabulous


Meetings and Events Australia – National Winner – 2014 and 2015 Meetings Manager of the Year

Michelle Glasson AMM CEM
Director of Marketing and Business Development/ Senior Conference Manager

TwitterLogo_blue @MichGemsEvents

AMM_logo_2colCert new Gold 2 mixed

Michelle has over 15 years experience in event management and has a Bachelor of Human Movement from Southern Cross University with a major in Sport and Event Management. Michelle is an Accredited Meetings Manager (AMM) through Meetings and Events Australia (MEA) and is a Certified Event Manager (CEM) with the Professional Conference Organisers (PCO) Association of Australia. She began her career in 2002 with International Management Group (IMG), gaining a strong background in sporting and public events and joined the GEMS team in October 2005. Over the past 13 years, Michelle has been responsible for the management of national and state conferences for many of our long-term clients and she is a passionate and experienced event professional with a focus on building strong working relationships with each client, in order to meet the objectives of an event. In her role as Director of Marketing and Business Development, Michelle loves introducing potential clients to what GEMS do and how we can help them produce a higher standard of event. Michelle has been responsible for developing our brand and responding to all business opportunities for our organisation for the past 7 years.

Favourite Saying: “If you don’t change where you are going, you will end up where you are heading”
Favourite Movie Quote: “I’m in a glass case of emotion” – Anchorman


Meetings and Events Australia – NSW Winner – 2017 Event Manager of the Year (PCO)

Peta Webster
National Operations Manager/ Senior Conference Manager

TwitterLogo_blue @PetaGemsEvents


Peta re-joined the GEMS Event Management team in September 2018, having previously worked as an integral part of the team between 2010 and 2014. In the subsequent years, Peta has worked with a number of high profile Professional Conference Organisers within Australia, honing her skills as a Senior Event Manager, specialising in budget management, client liaison, contract negotiations, staff mentoring, on site management and event communications.

In her new role as National Operations Manager, Peta oversees all event planning procedures and quality assurances, and is responsible for managing the GEMS Event Management operations team for all contracted events.

Favourite Saying: “Work like you don’t need money, love like you’ve never been hurt, and dance like no one’s watching”
Favourite Movie Quote: “There’s no place like home” – The Wizard of Oz


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